Ponds Selfie Contest – Using Digital Contest to Grow & Inspire the Customer Base Profitably
Ponds, a popular brand under Unilever, aimed to ensure customers were connected with the brand, enhancing resonance.
Lifebuoy Nepal – Influencer Marketing to leverage confinement to inspire positive community habits
Amidst the pandemic and the nearing World Hygiene Day (2020), Lifebuoy aimed to highlight the importance of hygienic habits through popular and influential role models, not to mention its extensive user base.
RealME GT NEO 2 – Influencer-driven campaign focusing on the niche of RealMe users, influencer’s audience and category
The campaign was launched to promote the newest RealMe GT NEO 2 edition, a flagship device in its price range. The phone has something for everyone, but the goal was convincing and reaching the TG with the correct data.
Gillette Mach 3 – Influencer Marketing focusing on innovation and cutting-edge technology
Reignite brand resonance among Nepalese consumers with a more localized approach, familiar faces and concepts.