Goal
The campaign was launched to promote the newest RealMe GT NEO 2 edition, a flagship device in its price range. The phone has something for everyone, but the goal was convincing and reaching the TG with the correct data.
Strategy
- Video campaign showing the product as a tool
Influencers from different niches showed how the phone’s features helped them efficiently perform activities, highlighting its features. - Instant awareness due to a massive follower base
Instead of tech influencers, we engaged with lifestyle influencers and celebrities to maximize reach and resonance with the target group. - Promoting the feature as a helping hand in your life
Highlighted the 65W SuperDart Charger, positioning it as an essential lifestyle partner.
![](https://happyworks.com.np/wp-content/uploads/2024/10/Ashma-Shrestha-For-the-learn-more-1024x1024.jpg)