Byanjan Fakaune TikTok Challenge – Performance Creative Drives Heavy Brand Awareness

Goal

Develop a strong digital presence for Byanjan with fun creatives and campaigns to boost brand awareness and engage the target group.

Strategy

  1. Mix of Paid Search and Social Campaigns
    Increased participant numbers and product integration in user-generated videos.

  2. Customer Recognition via Reposts
    Reposted videos gave participants a sense of recognition and engagement, even if they didn’t win.

  3. Multifold Promotion Across Platforms  
    With the TikTok virality of one, it drove engagement on the brand’s other social platforms, Facebook, Instagram and YouTube.