Goal
Since we launched this campaign following auspicious timing, our goal was to educate people about the discount campaign and convert customer interest into motorcycle sales.
Strategy
- Entertainment with a promotional motive
Every customer who signed up for the purchase got to play a game at the showroom, winning prizes and additional discounts. - Traffic on the website by lead generation
Interested people had to fill out a form on the website, which provided access to data and increased the likelihood of purchase. - Engagement campaigns to promote discounts
We created a weekly engagement campaign along with multiple educational posts to promote the campaign effectively.
