CloseUp Nepal – Najik Aau Digital Campaign

Goal

Develop brand positioning among Gen Z through contents focused on becoming “najeek”, freshness, and campaigns to boost brand awareness.

Strategy

  1. ‘Pass Aaoo’ as ‘Najeek Aau’ by Sushant K.C
    Translating the popular Hindi song “Pass Aaoo” into Nepali as “Najeek Aau,” sung by Sushant K.C., and creating a captivating video to bring the new version to life with a fresh, vibrant twist.

  2. Building Buzz with a Mini-Series Launch Strategy
    Introducing an exciting mini-series designed to build anticipation among viewers by unveiling the story in segments over a few days.

  3. Driving Engagement with an Influencer-Led Audition Campaign
    Launching an influencer-driven campaign to promote a mass audition for the mini-series, aiming to maximize viewership and enhance brand visibility.