Everyday Glam with Lakme

Goal

Goal of “Everyday Glam with Lakme” was to strengthen Lakme’s presence in Nepal’s beauty market and enhance awareness and sales of its key SKUs through captivating GRWM content created by influencers.

Strategy

  1. Relevance
    Collaborate with influencers who have a strong connection to beauty, lifestyle, or celebrity appeal, ensuring their content resonates with Lakme’s brand ethos and target audience.

  2. Engagement
    Prioritize influencers with high engagement rates, focusing on authentic interaction and connection with their followers, rather than just looking at their follower count.

  3. Content Quality
    Partner with an agency to produce high-quality GRWM (Get Ready with Me) videos and relatable content that aligns with Lakme’s brand image and highlights the versatility of its products.

  4. Audience Alignment
    Ensure that the influencer’s audience aligns with Lakme’s target market, allowing the campaign to reach the right demographic and maximize impact.