Goal
The goal was to engage the audience in a fun and interactive manner through gamification, enhancing brand engagement, and promoting Bato Maps through the game.
Strategy
- Gamification and AR Integration
Utilize an AR-integrated camera app to create an engaging treasure hunt experience, where participants can spot Dabur Real products placed at various locations. - Point System for Engagement
Establish a point system where the more Dabur Real products participants find, the higher their points, incentivizing active participation and competition. - Prize Incentives
Offer attractive prizes for the participants with the highest points, encouraging more people to join and stay engaged throughout the game. - Promote with Influencers
Partner with influencers to promote the game, demonstrating how to play and encouraging their followers to participate, especially targeting younger demographics. - Social Media Engagement
Encourage participants to share their progress or moments from the scavenger hunt on social media, using a campaign-specific hashtag to boost visibility and engagement. - Location-Based Targeting
Leverage Bato Maps to ensure Dabur Real products are placed in high-traffic areas where participants are likely to engage, maximizing reach and interaction.
