Great Wall Motors (GWM)
Goal
From content planning to creative production, our goal was to launch and maintain the entire digital space of Great Wall Motors starting in March 2021.
Work in Essence
● March 2021: Established Digital Accounts
● July 2021: Virtual Showcase Event
● September 2021: Dashain Discount Campaign Launch
● November 2021: Test Drive & Exchange Campaign Launch
● December 2021: Drive Great Change Carnival Campaign Launch
Work in Essence
- 25M+ Impressions generated via Facebook & Instagram
Reached over 8 million people, generated 150k link clicks and achieved 1.2 million video views on Facebook and Instagram combined, all within 2021 alone. - 2.2K connections sustained with replies
Managed 2200+ queries, maintaining a positive brand reputation with no negative feedback in the public domain. - 550+ leads generated on our campaigns
With a high-end premium reputation, we launched three major campaigns successfully, generating over 550 leads.
World Bank Awareness Campaign
“Ma Farak Chu” is an awareness campaign to create Customer Behavioral Changes by raising awareness about the detrimental impact of plastic waste on the environment and inspiring individuals to adopt sustainable practices and reduce their plastic consumption.
The campaign was broadcast on TV and FM.
Close Up Nepal Valentine Campaign
We led the Closeup #NajikAau Campaign for the second consecutive year, uniting hearts and inspiring action.
Through a web series and an interactive microsite, participants engaged in quizzes, shared love notes and competed for exciting prizes. Top love notes graced billboards, and lucky winners enjoyed luxury experiences.
This campaign reinforced Closeup’s goal of fostering connections and empowering individuals to express love.
The campaign was broadcast on TV and FM.
