Goal
Reignite brand resonance among Nepalese consumers with a more localized approach, familiar faces and concepts.
Strategy
- Encouraging a shift in men’s grooming habits
The primary catalyst for spectacular growth needed fundamental change in men’s attitudes to evolving grooming habits. - Presenting Gillette as a complete grooming solution
Promoted Gillette Series, including shave gel, foam and after-shave cooling products, showing a complete grooming experience. - Marketed Value over product
Stayed focused on value-added benefits —anti-friction coated blades, reduced irritation and more, emphasizing the superior grooming/shaving experience.
