RealME GT NEO 2 – Influencer-driven campaign focusing on the niche of RealMe users, influencer’s audience and category

Goal

The campaign was launched to promote the newest RealMe GT NEO 2 edition, a flagship device in its price range. The phone has something for everyone, but the goal was convincing and reaching the TG with the correct data.

Strategy

  1. Video campaign showing the product as a tool
    Influencers from different niches showed how the phone’s features helped them efficiently perform activities, highlighting its features.

  2. Instant awareness due to a massive follower base
    Instead of tech influencers, we engaged with lifestyle influencers and celebrities to maximize reach and resonance with the target group.

  3. Promoting the feature as a helping hand in your life
    Highlighted the 65W SuperDart Charger, positioning it as an essential lifestyle partner.