Goal
To boost brand awareness and sales of Rohto Melano CC products while promoting Tata EV cars through a high-impact lucky draw, leveraging influencers and customer participation.
Strategy
- Influencer Marketing
Partner with influencers to promote the campaign at Bhatbhateni and create engaging social media content highlighting the giveaway. - In-Store Activation
Set up an attractive booth at Bhatbhateni stores to encourage purchases and lucky draw entries. - Social Media Promotion
Use branded social media channels and a campaign hashtag to spread awareness and drive participation. - Lucky Draw Announcement
Build excitement by announcing the winner on social media and in-store to maximize visibility.
