case study

Performance Creative Drives Heavy Brand Awareness

10 Million
Reach
1000+
UGC

Byanjan Eat Healthy Be Healthy TikTok Challenge

GOAL

Our conversation indicated the brand’s necessity to create a digital presence with innovative creatives, ad copy and campaigns to increase brand awareness & capture our TG

OUR STRATEGY
  • navigate_next Essential mix of paid search and social campaigns

    The number of participants increased alongside the brand’s product integration in the videos they shared online increased as well

  • navigate_next Providing customers recognition with repost

    While it was impossible for everyone to win, participants felt default recognition attached since their videos were reposted by Byanjan

  • navigate_next Multifold Promotion adapting to different platforms

    With the virality of one, people engaged with the brand’s other social platforms like Facebook, Instagram & Youtube

Gillette Venus

GOAL

The shift in tandem with social changes around women’s empowerment and the rise of “real” beauty, was our goal with Venus while using influencers accordingly to normalize body hair by storytelling.

OUR STRATEGY
  • navigate_next Solidifying the conversation around real beauty

    Influencers talked about how it’s normal to have body hair & how one should embrace it as an empowerment message.

  • navigate_next Exclusive localized content for Gillette Venus’ socials

    The holistic use of Instagram (and other platforms) allowed us to step into creative opportunities breathing life into a generic industry, and in turn, building brand relevance as a leader in the space.

  • navigate_next Unique value-added by explicit focus on sensitivity

    The razor specialization made for women with sensitive skin is carried through to the content under every influencer

Influencer Marketing to spread the message of empowerment

15
Influencers
13 Million+
Impressions

Influencer Marketing focusing on innovation & cutting-edge technology

16
Influencers
15 Million+
Impressions

Gillette Mach 3

GOAL

Gillette has an incredibly high recognition rate, in no small part due to a strong investment in global advertising. Nepalese had to resonate with the brand once again with a localized concept & faces in hand

OUR STRATEGY
  • navigate_next Putting significant importance in men’s grooming

    The main catalyst for growth needed fundamental change in men’s attitudes to evolving their grooming habits

  • navigate_next Gillette as a fully integrated grooming solution

    Gillette Series also provides shave gel and foam to enhance razor performance, along with after-shave cooling segments. Showing the brand over selling the product was our key

  • navigate_next Marketed the values derived over just selling product

    Anti-friction and comfort coated blades allowed men to shave against the grain. We showcased the same values

Real Me GT NEO 2

GOAL

The campaign was launched to promote the newest edition of Real Me GT NEO 2, flagship device in its price range. The phone has something for everyone, but the goal was convincing and reaching the TG with correct data

OUR STRATEGY
  • navigate_next Video campaign showcasing product as a tool

    With influencers sharing a different niche, the phone was showcased to help them perform their activity in ease, promoting its features

  • navigate_next Instant awareness due to massive follower base

    Instead of taking tech influencers, we chose lifestyle influencers and celebrities to get the best reach to our target group and product niche

  • navigate_next Promoting the feature as a helping hand in your life

    65W SuperDart Charger gets the phone charged in less than an hour showcasing the phone as a lifestyle partner

Influencer-driven campaign focusing on the niche of Real Me users, influencer's audience & category

Live Brand Experiences during the Biggest Festivals of Nepal (Dashain-Tihar-Chhath)

3 Million
Reach
15 Million+
Impressions

Benelli 3x Discount Fiesta

GOAL

The starting of Dashain is considered auspicious, hence many people bring valuable items to their homes during this time. Our goal was divided into educating people about the discount campaign and generating leads turning the interests of customers into the sale of motorcycles

OUR STRATEGY
  • navigate_next Entertainment with promotional motive

    With every customer that signed up for the purchase, they got to play a game at the showroom and win prizes on top of discounts

  • navigate_next Traffic on the website by lead generation

    Interested people had to first fill up a form on the company website. This way information of interested people is stored as well as the ones that do sign up are most likely to make their purchase

  • navigate_next Engagement campaigns to promote discounts

    We created a weekly engagement campaign along with multiple educational posts to promote the campaign in essence

Ponds Selfie Contest

GOAL

Ponds being a recognizable brand under Unilever has to put in more effort other than simply selling their products. The customers that use Ponds must feel and sense the recognition of the brand to resonate

OUR STRATEGY
  • navigate_next Digitization with a mix of personalization

    While participants felt best personally, their socials also saw this and the brand name associated with the post through the caption

  • navigate_next Marketing with optimum capital intensity

    There have been perceived differences in the beauty care industry but having the customers showcase themselves willingly was a great investment since awareness amongst consumers turned to be internal

  • navigate_next Marketing values instead of the product

    The goal of beauty care industry itself is to make people feel good about themselves without pushing the idea extensively

Using Digital Contest to Profitably Grow & Inspire the Customer Base

4 Million
Reach
300+
UGC

Influencer Marketing to leverage confinement in homes to inspire the community positively

Lifebuoy Nepal

GOAL

Amidst the pandemic and the nearing of World Hygiene Day (2020), Lifebuoy wanted to promote the values derived from its huge user base of their hygiene habits while using popular role models

OUR STRATEGY
  • navigate_next Health and crisis initiatives whilst the lockdown

    Since lockdown opening plans were not considered under revision, it was important to adjust to the new normal following healthy habits

  • navigate_next Powerful influencers reminding people about hygiene

    With consumers practicing caution, their filters when choosing the next soap brand multiplied from positive brand activity during Covid

  • navigate_next Show solidarity and adjusting product features

    We enabled influencers to show solidarity by promoting basic techniques that remained detrained due to denied relevance

Horlicks Immunity TikTok Challenge

GOAL

The idealogy of Horlicks has always been to promote its nutritional values, this time the key being “immunity”. We strived to create an engagement campaign where the criteria promoted the brand to mass

OUR STRATEGY
  • navigate_next Showcasing the Product mix

    Horlicks serves different age groups with different products specially made for them(kids, elders, and women). The TikTok challenge allowed the multiple flavours of its products to receive recognition

  • navigate_next Consumers as brand advocates

    The TikTok challenge allowed our consumers to try out more recipes with Horlicks and show the product versatility in every recipe shared

  • navigate_next Brand recall & positive brand image among audience

    Horlicks leveraged this tactic to get tons of user-generated content and views on their branded hashtag as well as challenge videos

Engagement campaign to promote the usage of Horlicks while marketing its benefits

6 Million
Reach
700+
UGC

March 2021: Established Digital Accounts

July 2021: Virtual Showcase Event

September 2021: Dashain Discount Campaign Launch

November 2021: Test Drive & Exchange Campaign Launch

December 2021: Drive Great Change Carnival Campaign launch

Great Wall Motors (GWM)

GOAL

From content planning to produce creatives that align with the brand, our goal was to launch and maintain the entire digital space of Great Wall Motors, starting from March 2021.

OUR STRATEGY
  • navigate_next 25M+ Impressions generated via Facebook and Instagram

    Within 2021 alone, GWM Nepal Facebook and Instagram pages have reached over 8 million people, with 150k link clicks and 1.2 million video views in Facebook & Instagram combined

  • navigate_next 2.2k connections sustained with replies

    Received 2200+ queries regarding GWM. The brand reputation management was successfully carried throughout the year with no negative feedback public domains throughout

  • navigate_next 550+ leads generated on our campaigns

    With a high-end premium reputation, we successfully launched 3 major campaigns and have 550+ as the total lead generation

MetLife Nepal

GOAL

MetLife was integrating its digital marketing activity in Nepal in order to create a stronger, more unified identity. We created a content strategy that brought close policies & educational units together for a shared purpose

OUR STRATEGY
  • navigate_next Content directed towards the working class

    The broad nature of MetLife made multiple audiences exposed to the same information, thus balancing these competing requirements became a key factor in our content

  • navigate_next Simplifying complex insurance policies and terms

    Most people complicate insurance. Therefore, our content made sure to educate the people before leading them to Metlife’s website

  • navigate_next Timely content planned with a purpose

    Each content created was made prior ensuring the subject shared was produced with clear research relating to the guidelines provided

Created a unified content voice to educate the benefits of life insurance

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